They attribute much of the success to the title’s marketing campaign, which was provocative, creative and sometimes a little gross. To be quippy, if you’ve played Diablo before we want this to be your favorite and if you haven’t we want it to be your first.” “We know for new players story is very important. “ Diablo IV is the strongest story we’ve ever done in the franchise,” says Diablo general manager Rod Fergusson. Microsoft Extends $69B Activision Blizzard Merger Deal Deadline Blizzard also had a record quarter with more than $1 billion in net bookings, according to its July 19 earnings report, which the company says was driven by the successful Diablo IV launch. In its first month, more than 10 million people spent more than 700 million hours playing Diablo IV - the latest installment in the franchise of hellish action role-playing games - and it set a record for Blizzard, selling more units than any other title at that stage of release. While Barbie turned the world pink in the lead up to its premiere, another major entertainment brand was leaning into the dark side of culture for its marketing campaign - and it worked.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |